Wednesday, September 23, 2009

Twitter Begins Emphasizing SMS Again


For a long time, it looked like Twitter and SMS were destined for a slow and painful breakup. While the functionality was originally a user favorite, as Twitter exploded in size, it looked like it would become too expensive to maintain. Twitter shut down SMS in several countries (in fact, all of them besides the U.S. and India). But even since Kevin Thau, Twitter’s head of mobile products and partnerships,came on board in January, SMS has seen a resurgence. And today it looks like Twitter is ready to emphasize the service again.

Now, on the profile for any Twitter user you follow, you will notice a little mobile phone icon surrounded by a circle. If the circle is clear, SMS updates for that user is off. If there is a green background, SMS updates are on. You can also hover over the icon to see if they are on or off. Clicking on the icon will turn them on or off. On your Following page, you will also see this same icon under the “Settings” column that you can toggle on and off.

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