I am not a big fan of Web annotation services that let people add their own virtual Sticky Notes or comments to Web pages for others to see. But Web annotation is back with the launch today of Google’s Sidewiki. To be honest, I don’t have high hopes for Sidewiki. Marking up the Web has limited appeal to the average consumer.
A better approach, if you are not Google, is to make Web annotation an enterprise product and go after a specific industry that will actually value (and pay) for it. Boston-based WebNotes
is doing just that by shifting its focus from consumers to professionals. Today, it launchedWebNotes PR, which takes its basic Web annotation technology and turns it into a press clip service for public relations firms.
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