Writing about China as an American is always tricky, but nowhere near as tricky as what an American company faces doing business there. Let me say upfront, I don’t envy Google. The company has had more success in China than a lot of other big Valley names, but isn’t and will likely never be the market leader. And to get that far, many in the West feel Google has had to compromise its “do-no-evil” ethics by agreeing to some of the government’s censorship rules. Google has been damned either way: China is too big of a market to ignore, but getting as far as they have has come at a steep price to their reputation and international (read: Western) integrity.
Enter the now famous blog post (that was notably, only on the English-language site) saying that Google was no longer playing by the Chinese government’s rules and was prepared to close down Chinese operations if it came to that. Valley elites erupted into applause on Twitter and blogs saying Google was showing more backbone than the US government and was a model of integrity for the world.
I’ll give Google this much: They’re taking a bad situation and making something good out of it, both from a human and business point of view. I’m not saying human rights didn’t play into the decision, but this was as much about business. Lest we get too self-righteous as Westerners, we should remember three things.






